Fort – vi måste inte bara ha en lokal community – vi måste springa som fan


När Martin Jönsson på SVD skriver följande rubrik i sin blogg: “Fort, vi måste ha en lokal community!” Så kan man inte annat än att nicka instämmande. Även om jag kanske skulle gå ett steg längre och skriva “Fort, vi måste göra något”. För faktum är att media inte bara håller på att förändras. Den har redan förändrats; 100 miljoner användare på MySpace; 12 miljoner bloggar som lockar 57 miljoner läsare i USA; nära 70 miljoner bloggar i världen; 1.6 miljoner inlägg varje dag; ca 70 miljoner streamade klipp på YouTube varje dag; 360.000 unika besökare på Lunarstorm varje dag. Detta är åtminstone vad källorna själva anger. Kanske ligger det någon sanningshalt i dem.  Vad tjänar dem pengar på då? Är det en bubbla? Nja, dessa “user generated content communities” drar trafik, mängder av trafik, och trafik brukar genererar annonspengar eller liknande. Dessa pengar tas från traditionell media. Och kommer så att göra i än större utsträckning. Så oavsett om du sitter på ett lokalt eller nationellt traditionellt media – så är det ganska bråttom att hitta någon form av lösning för sistnämnda att behålla läsare samt annonspengar. Kanske är köp av lokala communities en väg i rätt riktning. Eller inte.

Här är dem – “the citizen journalists”


J Lab (The Institute for Interactive Journalism) hjälper journalister och andra “nyhetsproducenter” att använda ny teknik för att uttrycka åsikter. Knight Citizen News Network (KCNN) är deras portal fylld med tips och information.

Nyligen släpptes en rapport (Citizen Media: Fad or the Future of News? – The rise and prospects of hyperlocal journalism). Rapporter kartlägger citizen media, och hur alla berörda bör förhålla sig till dem.

http://www.kcnn.org/research/citizen_media_report/

Introduction
By Jan Schaffer
J-Lab has been funding citizen media start-ups with micro-grants for two years now. We’ve seen how quickly committed founders can build momentum and gain traction in their communities. The findings in this report were less of a surprise and more of an affirmation of what we had started to see.

We agree with the 98% of the respondents in our web survey who said that the emergence of local news web sites with content built from community members is “a good thing” – although it may not all be “journalism,” the kinds of finished stories you see in a newspaper. Because of that, we prefer the term “citizen media,” although we use that term interchangeably with “citizen journalism” in this report.  Nearly 80% of the respondents to our web survey considered the information on their sites to be “journalism.”

This report focuses specifically on micro-local community news sites that contain content generated by users. When we started this research in the spring of 2006, we were able to identify about 500 citizen media sites.  As we issue this report, we have been able to identify several hundred more and will soon catalogue them on a new web site, the Knight Citizen News Network (www.kcnn.org), supported by the Knight Foundation.

More impressive than the numbers, though, is the impact these sites are having on their communities. With limited readership and very little revenue, 73% of the respondents pronounced their sites to be a “success.’’ Why? Because they have watchdogged local government, provided news that couldn’t otherwise be had, nudged local media to improve, helped their community solve problems, even, to a degree, increased voter turnout and the number of candidates running for office.

This study takes an early snapshot of a very robust development. We interviewed 31 site operators in-depth, and we fielded a 60-question online survey. Not all 191 respondents could, or did, answer every question, but they poured out their hearts in open-ended responses. Their resolve to continue, often on their own dimes, was palpable.

Our key takeaways:

Citizen media is emerging as a form of bridge media, linking traditional media with forms of civic participation.
No one size fits all; there are many models.
Instead of being comprehensive sources of news, sites are forming as fusions of news and schmooze.
Most citizen sites don’t use traditional metrics – unique visitors, page views or revenues – to measure their success.
Success is often defined as impact on their community.
Half of our respondents said their sites don’t need to make money to continue.
Yet there are new kinds of media companies starting to emerge.
There is a high degree of optimism that citizen news sites are here to stay.
Finding ways to attract more contributors and some operating support are major challenges.
We think citizen media sites will become an enduring part of the emerging newscape. While we think many individual sites will collapse as their founders burn out, others will arise to take their place.
With this study, we urge those who can help build capacity in this arena to pay attention. Legacy media companies: Think about partnering – and even supporting – successful sites, not competing with them. Journalism schools: Pursue the possibilities of citizen media sites as learning laboratories. Community foundations: Be alert to real possibilities for building community capacity.

Our deep thanks to the Ford Foundation and to former program director Jon Funabiki, whose curiosity launched this project. Please read on …

Bloggar öser trafik till dagstidningarna


Det mycket uppseendeväckande och smått historiska samarbetet mellan Twingly och några dagstidningar i Sverige kommer säkerligen bli en succé inom kort. Twingly tjänar pengar. Dagstidningarna får en massa ny trafik och bloggarna syns i en ny kontext.

Reuters rapporterade redan i mitten av januari hur succé-artat liknande samarbeten(?) har varit för de tio störst amerikanska dagstidningarna.

Källa: http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2007-01-17T175803Z_01_N17304643_RTRIDST_0_NIELSEN-BLOGS.XML&rpc=66&type=qcna
Web newspaper blog traffic triples in Dec-study 

NEW YORK, Jan 17 (Reuters) – The number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger percentage of overall traffic to those sites, according to data released on Wednesday.

Unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier, tracking firm Nielsen//NetRatings said.

U.S. news organizations are increasingly calling on their reporters and editors to write news blogs and compete with the expanding Internet format for informal analysis and opinion.

It is one of several tactics they are using to keep readers who can choose from a flood of competing information sources on the Internet.

Blog pages accounted for 13 percent of overall visits to newspaper sites in that month, up from 4 percent a year earlier. Total visitors to the top newspaper sites rose 9 percent to 29.9 million.

About 60 percent of online newspaper readers were men, with the percentage rising to 66 percent of blog readers, Nielsen//NetRatings said.

The top U.S. newspaper site in December belonged to the New York Times Co.’s (NYT.N: QuoteProfile , Research) flagship newspaper at NYTimes.com, with 13.2 million unique viewers, followed by Gannett Co.’s (GCI.N: QuoteProfile , Research) USAToday.com site, with 9.1 million viewers, and the Washington Post’s (WPO.N: QuoteProfile , Research) washingtonpost.com site, with 7.6 million viewers, Nielsen//NetRatings said.