Adsense till TV:n


Jo, så kan det bli. Om Googles nästa annonsprogram – Google TV Ads –  faller väl ut. Nyheten släpptes bl a i presscentret den 2 april i år.

Där man bl a skriver:

– With our AdWords™ and AdSense™ advertising programs we have seen the benefits of the long tail and we think we can apply these principles to help grow the TV advertising industry. Our goal is to extend the reach and visual power of this medium to include more advertisers, large and small, and help monetize more TV programming with relevant ads.

Spännande! Frågan är om de inte först måste reda ut alla problem de har med Adsense och Adwords, bl a beträffande “fejkade klick”?

Socialiseringen av media är ett faktum


När Martin på SVD nyligen skrev på sin blogg att “Public Service släpper in publiken“, så fördes tankarna återigen till den mediala revolution som vi står inför. Och jag kan inte låta bli att ännu en gång referera till Time Magazines utgåva med årets person på omslaget – YOU. För mig har omslaget blivit lite av en symbol för hela web 2.0 sett ur ett medialt perspektiv.  Jag kan heller inte låta bli att ånyo referera till tidningens artikel: “Time’s Person of the Year: You” av Lev Grossman, publicerad den 13 dec förra året.

Här följer några underbara referat:

“The “Great Man” theory of history is usually attributed to the Scottish philosopher Thomas Carlyle, who wrote that “the history of the world is but the biography of great men.” He believed that it is the few, the powerful and the famous who shape our collective destiny as a species. That theory took a serious beating this year. ”

Och vidare:

“But look at 2006 through a different lens and you’ll see another story, one that isn’t about conflict or great men. It’s a story about community and collaboration on a scale never seen before. It’s about the cosmic compendium of knowledge Wikipedia and the million-channel people’s network YouTube and the online metropolis MySpace. It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.

The tool that makes this possible is the World Wide Web. Not the Web that Tim Berners-Lee hacked together (15 years ago, according to Wikipedia) as a way for scientists to share research. It’s not even the overhyped dotcom Web of the late 1990s. The new Web is a very different thing. It’s a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it’s really a revolution.”