Rupert Murdoch: “Media companies don’t control the conversation anymore”

Robert Murdoch

Chris Andersson författare till “The long tail” skriver i sin blogg att Rupert Murdoch är en “longtailer“. Något han om inte annat redan har bevisat med att styra sitt medieimperium mot det “sociala mediet” på bekostnad av det traditionella. Inte minst med köpet av My Space.

Däremot var det intressant att ånyo höra honom idag uttala sig i om hur han ser på mediebildens förändring:

“Media companies don’t control the conversation anymore, at least not to the extent that we once did. The big hits of the past were often, if not exactly flukes, then at least the beneficiaries of limited options. Of course a film is going to be a success if it’s the only movie available on a Saturday night. Similarly, when three networks divided up a nation of 200 million, life was a lot easier for television executives. And not so very long ago most of the daily newspapers that survived the age of consolidation could count themselves blessed with monopolies in their home cities.

All that has changed. Options abound. Fans of small niches can now find new content they could never before. Going elsewhere for news and entertainment is easier and cheaper than ever. And people’s expectations of media have undergone a revolution. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch.”

Brian Solis om Social Media Pressreleases

Brian Solis fortsätter att sprida inspiration, provokation och kunskap om PR 2.0 via sin blogg med samma namn.

I hans senaste inlägg “Social Media Releases – Everything You Ever Wanted to (or Should) Know” berättar ger han sin syn på hur PR-proffs ska förhålla sig till Social Media och Social Media Press Releases.  Det är underhållande och tänkvärt.

Här kommer ett citat:

The only way to evaluate the potential for new media releases is to first participate in the communities you find interesting, and not as a PR person, but as a genuine enthusiast. This is the first step that will separate the PR people of today versus the communications professionals of tomorrow.

New media releases aren’t only written for journalists or bloggers. They can have the same impact with people they’re written to engage, appealing to an entirely new generation of influencers.”