Ukmans bottom-up-strategi gör Obama till segrare

För lite drygt en månad sen så skrev jag ett inlägg med rubriken “Fördel Obama på Facebook…” Och menade att hans mäkta populäritet i de sociala nätverket med stor sannolikhet kan bli avgörande för valets utgång med fördel Obama.Nu verkar detta framstå allt tydligare. Och även om slaget ännu inte skett, så talar det mesta för att det blir Obama mot Mc Cain. Mycket på grund av de som organiserat Obamas kampanjer varit så skickliga på att utgå från och utnyttja den oerhört kraft som gräsrotsfolket besitter.

Jag refererar till en nyligen publicerad artikel i RollingStone där man lyfter Adam Ukman, assistant campaign organizer, till skyarna. Och man talar om “bottom-up campaign” på bekostnad av “top-down campaign”.

Här ett kort utdrag av artikeln:

“Over the past year, the Obama campaign has quietly worked to integrate the online technologies that fueled the rise of Howard Dean —as well as social-networking and video tools that didn’t even exist in 2004 — with the kind of neighbor-to-neighbor movement-building that Obama learned as a young organizer on the streets of Chicago. “That’s the magic of what they’ve done,” says Simon Rosenberg, president of the Democratic think tank NDN. “They’ve married the incredibly powerful online community they built with real on-the-ground field operations. We’ve never seen anything like this before in American political history.”

In the process, the Obama campaign has shattered the top-down, command-and-control, broadcast-TV model that has dominated American politics since the early 1960s. “They have taken the bottom-up campaign and absolutely perfected it,” says Joe Trippi, who masterminded Dean’s Internet campaign in 2004. “It’s light-years ahead of where we were four years ago. They’ll have 100,000 people in a state who have signed up on their Web site and put in their zip code. Now, paid organizers can get in touch with people at the precinct level and help them build the organization bottom up. That’s never happened before. It never was possible before.””

Läs även “Barack klår Hillary på nätet” på Ekonominyheterna.

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