Veckans boktips!

Missa inte den här boken: “Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR” av Brian Solis och Deirdre Breakenridge.

Ges ut av Financial Times, kommer ut i slutet av mars och omfattar 352 sidor.

Veckans boktips!

Huruvida den är bra eller inte kan jag naturligtvis inte säga, då den ännu inte kommit ut men om jag känner Brian Solis rätt, och får lita lite grann på uttalandena nedan, så bör det vara en god investering för er marknads- och PR-kommunikatörer som vill framåt.

Product Description

“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”

Seth Godin, Author of Tribes

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”

Tony Hsieh, CEO, Zappos.com

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”

Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today’s competitive marketplace.”

Trish Piontek, Director, Retail Marketing, Amerisource Bergen Corporation

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One Response

  1. […] Kristofer Björkman tipsar om Putting the Public back into Public Relations – How social media is reinventing the ageing business of public relations av Brian Solis och Deirdre Breakenridge. […]

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