People 2.0 shot Mubarak down

I had a speech yesterday for Svenska PR-företagen in Stockholm, Sweden. I talked about the ever-changing media landscape and what that means for the PR industry. I told the audience it’s not about web 2.0, it’s all about people 2.0, which is a powerful combination of the the social web and people. Exactly what we now see in #Egypt.

“Yesterday, after 17 days of protests, former Egyptian president Hosni Mubarak gave a speech to the Egyptian government that made it seem like he would not be stepping down.” says Techcrunch. And like Alexia Tsotsis, I do think the fall of Mubarak was the combination of these to factors; people and the social web.

Alexia Tsotsis, Techcrunch, says:

“Pulling a country of 82 million people, around 17 million Internet users, 60 million cellphone subscribers, 7 million home phones, and 5 million Facebook users offline essentially created the largest flashmob ever, with around 8 million protesters in the streets across Egypt today according to reports. Says Zohairy, “Shutting down the Internet was the most stupid move this regime has taken. It gave the revolution huge media attention that wouldn’t have been possible otherwise.””

But, indeed, most of all it’s about people and their call to action. As Devin Coldewey wrote in Techcrunch aswell:

“Twitter and Facebook are indeed useful tools, but they are not tools of revolution — at least, no more than Paul Revere’s horse was. People are the tools of revolution, whether their dissent is spread by whisper, by letter, by Facebook, or by some means we haven’t yet imagined.”

But unlike Devin, I do think that the social web is a tool of revolution, even if tons of revolutions did appear without that, for an example the fall of the Berlin wall in German.

Take a few minutes to take part of that moment of history and compare that to what happened with Mubarak:

One Response

  1. […] Björkman sammanfattar bra. Här en intressant text om hur protesterna organiserades. Mashable har en bra länksamling för […]

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