Content Marketing: Think Like a Publisher, Act Like an Investor


Via Scoop.itPR 2.0
Please share with your friends and followers: Related posts that may interest you:Dawning of the Age of Content Marketing in the Industrial Sector Industrial Marketing Playbook – Actionable Digital Marketing […]…
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Why a negative review may not be so bad after all


Via Scoop.itPR 2.0

There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it’s much more nuanced than that.
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Why Marketers Should Care About Content Curation


Via Scoop.itPR 2.0

Content curation is a topic actively discussed in B2B marketing circles. In this article as a perspective of search. But indeed important as a general content marketing/PR perspective as well. Because one big problem for PR communicators is lack of content, or lack of ability to create good content. And the other way around – a huge headache for journalists is irrelevant content from PR communicators, right. Could content curation solve some of these problems? Not far away from what media have done for many years to serve their readers with interesting stuff?
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What are the top 10 journalist needs and wants in relation to business and organizations?


What are the top 10 journalist needs and wants in relation to business and organizations? 2 answers on Quora

What are the top 10 journalist needs and wants in relation to business and organizations?