But still… isn’t that amazing that total number of Hotmail users is 360 million? The largest email service in the world. Hotmail!!?
Filed under: 1 | Leave a comment »
But still… isn’t that amazing that total number of Hotmail users is 360 million? The largest email service in the world. Hotmail!!?
Filed under: 1 | Leave a comment »
Filed under: 1 | Leave a comment »
Hey – you should join me on Highlight. It notifies you when friends and other interesting people are nearby.
You can download it for iPhone here: http://highlig.ht/appstore
-Kristofer
Filed under: 1 | Leave a comment »
I do remember when The Swedish Armed Forces signed up for an account at Mynewsdesk. I think that was the 23:rd of September 2006. And I was somewhere between shock and euphoria, because there was a huge client for us by then, and not any customer, that was the government authority Swedish Armed Forces. And who would in their wildest dreams have expected that they would purchase a public relations tool that was based on engagement and relationships rather than simply conducted mailings, already by then? Not me! But they did. And I do respect them for that!
Today, a few years later, they’ve obviously been taken another maybe even more important step towards relationship; they have launched a communication strategy that should aim to create relationships between different stakeholders and that will be a key competitive advantage for the Swedish Armed Forces as an employer. Traditional one-way communication is no longer an effective method for an organization in transition and evolution.
One of the initiatives is their today launched blog portal, where Erik Lagersten, Communications Director, is writing the post “From information to relationship”. He says:
“Few areas have changed so fundamentally that information or communications in recent years. Technological evolution and the people’s ability to “establish connections” has foiled many ingrained behaviors. Conventional authority communications in particular. These days it’s the target groups needs and wants that matters, not the communicators. Once there’s too big a gap between the target group and the communicator, there’ll be a gap of credibility as well, that can be difficult to bridge. We’re also aware of that the most trustworthy stories comes from our employees. Whether the content is perceived as positive or negative. The more voices the stronger organization.”
This might be a small step for the Swedish Armed Forces – but I tell you – it’s a huge step for the PR industry that most of you guys (readers) are a part of.
I’m really looking forward to see many government authorities as followers.
PS. Check out their video about their communication strategy as well. It’s in Swedish though. DS.
And why not read the Bisonblog about the same topic as well…
Filed under: 1 | 2 Comments »
Via Scoop.it – PR 2.0
Please share with your friends and followers: Related posts that may interest you:Dawning of the Age of Content Marketing in the Industrial Sector Industrial Marketing Playbook – Actionable Digital Marketing […]…
Show original
Filed under: 1 | Leave a comment »
There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it’s much more nuanced than that.
Show original
Filed under: 1 | Leave a comment »
Via Scoop.it – PR 2.0
Content curation is a topic actively discussed in B2B marketing circles. In this article as a perspective of search. But indeed important as a general content marketing/PR perspective as well. Because one big problem for PR communicators is lack of content, or lack of ability to create good content. And the other way around – a huge headache for journalists is irrelevant content from PR communicators, right. Could content curation solve some of these problems? Not far away from what media have done for many years to serve their readers with interesting stuff?
Show original
Filed under: 1 | 1 Comment »
What are the top 10 journalist needs and wants in relation to business and organizations? 2 answers on Quora
What are the top 10 journalist needs and wants in relation to business and organizations?
Filed under: 1 | 1 Comment »