But still… isn’t that amazing that total number of Hotmail users is 360 million? The largest email service in the world. Hotmail!!?

Kristofer Björkman wants you to join him on Highlight

Hey – you should join me on Highlight. It notifies you when friends and other interesting people are nearby.

You can download it for iPhone here: http://highlig.ht/appstore


Sent from my iPhone

Kristofer Björkman wants you to join him on Highlight

Hey – you should join me on Highlight. It notifies you when friends and other interesting people are nearby.

You can download it for iPhone here: http://highlig.ht/appstore


Swedish Armed Forces goes social

I do remember when The Swedish Armed Forces signed up for an account at Mynewsdesk. I think that was the 23:rd of September 2006. And I was somewhere between shock and euphoria, because there was a huge client for us by then, and not any customer, that was the government authority Swedish Armed Forces. And who would in their wildest dreams have expected that they would purchase a public relations tool that was based on engagement and relationships rather than simply conducted mailings, already by then? Not me! But they did. And I do respect them for that!

Today, a few years later, they’ve obviously been taken another maybe even more important step towards relationship; they have launched a communication strategy that should aim to create relationships between different stakeholders and that will be a key competitive advantage for the Swedish Armed Forces as an employer. Traditional one-way communication is no longer an effective method for an organization in transition and evolution.

One of the initiatives is their today launched blog portal, where Erik Lagersten, Communications Director, is writing the post “From information to relationship”. He says:

“Few areas have changed so fundamentally that information or communications in recent years. Technological evolution and the people’s ability to “establish connections” has foiled many ingrained behaviors. Conventional authority communications in particular. These days it’s the target groups needs and wants that matters, not the communicators. Once there’s too big a gap between the target group and the communicator, there’ll be a gap of credibility as well, that can be difficult to bridge. We’re also aware of that the most trustworthy stories comes from our employees. Whether the content is perceived as positive or negative. The more voices the stronger organization.”

This might be a small step for the Swedish Armed Forces – but I tell you – it’s a huge step for the PR industry that most of you guys (readers) are a part of.

I’m really looking forward to see many government authorities as followers.

PS. Check out their video about their communication strategy as well. It’s in Swedish though. DS.

And why not read the Bisonblog about the same topic as well…

Sign up for a Google+ business page now!

Hey PR communicators and others. Do you’ve got a Facebook fan page for your business? And think that’s a great way to get in touch and interact with your audience?

Then you should create a business page for Google+. But hold it! Maybe you should wait for a while, until Google show you the green light.

Some companies like Ford just run into the field for action. They created a personal profile as a company brand. Exactly what business did in the good old Facebook era when pages didn’t exist.

Ford - one of the first business on Google+

Google is of course aware of this, and telling us not to.

Google+ Product manager, Christian Oestlien, says on his profil:

“We have been watching Google+ take shape over the last week and we’ve seen some really great companies get involved. But frankly we know our product as it stands is not optimally suited to their needs. In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!

How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.”

But also add that:

“If you represent a “non-user entity” (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches) you can sign up here:”


One small paradox is that Christian Oestlien uses his personal profil for business matters like this… 🙂 It’s a mess, isn’t it?

Excel doomed as media relations manager tool

Social networking seems to be the best way to find, get in touch, and communicate with your buddies, no doubt about that. 750 million active users on Facebook, and recently a huge investment from Google to win the network battle, says something about that. Millions of discussion forums of all kind. People are truly connected to each other of thousands of reasons. And communities make perfectly sense for millions of people in millions of contexts. Not least professional. PR in particular. Communicators flock to networks, craving for likes and followers. Journalists as well. To meet their audience.

But what’s happening in the business of media relations in this amazing era of communication? Not much! An excel sheet seems to be the main tool for communicators, and journalists refer to their overloaded inboxes.

I had a great meeting with a PR communicator a few weeks ago. We were discussing the best way for her to find and organize her contacts. And not least get in touch and exchange experiences with them.
My prejudices became incorporated. She was working with an excel sheet. And as far as I’ve understood it is more of a rule than an exception. A wild guess says that 8 out of 10 of PR communicators are doing so.

Not the best media relations manager tool in the world - but the most common?


I recently run into a post on “The DIY PR blog – handle your own PR” which began with the sentence: “When you are doing your own PR it’s very important to have a system in place to track all of your pitching outreach efforts.” One of these “systems” was:

“Excel spreadsheet – Start an Excel spreadsheet media list to track all of your outreach efforts. You can have different tabs for each type of outlet – one for magazines, one for websites, one of local/regional media, etc. You could even set one up for editorial calendar postings that you find. Be sure to include the outlet, name, email, phone and any other relevant notes. Every time you communicate with someone make note of it in the “notes” column. Then, once a week or once a month (depending on timing of the outlet and your follow-up needs), go through each tab to be sure you are staying on top of it all.

The communicator I met said to me that’s exactly how she was dealing with media relations.

She said to me that she knew the most important journalists, and what they’re covering and writing about. She’s finding her contacts out of basic research of media. She’s making notes about their needs and wants in her sheet, and based on that she’s sharing her stories by phone and e-mail.

She said:
“As a matter of fact media relations isn’t much different from your personal relations; you’re trying to find out who you’d like to play with, and then start contribute with your life experiences based on what you’ve learned they and you have in common; your social objects.”

I said:
“Yeah, I agree, but you don’t organize your personal contacts in an excel sheet, right?

She started to laugh and said:
“Oh no… Facebook is taking care of that.”

We both realize that Excel isn’t primarily a communication tool. Not even assisted with an e-mail client.

So what would be the best place for communicators to keep and organize their most influential contacts like journalists etc? And vice versa.

Newswires like Cision? It says to be “the world’s largest database of media contacts with all of the information you need to uncover the influencers that matter”. Sounds great but the journalists (so called “target group”) are not engaged. Cision is not an engagement platform. It might even be a spam tool if used indiscriminately.
Facebook? Well, communicators (on behalf of their companies) might have a page and/or a group to meet and discuss with their audience (end customers, etc), but when it comes to media relations, they sometimes would like an exclusive exchange with one or a few of their journalist contacts. LinkedIn? Oh yes, that’s a great professional network. But hard to share content, and still linked to you personally.
Salesforce? It’s not a network on both terms, right? Hard to get a proper community with mutual exchange.
Google+? Maybe – we don’t know yet. Easy to synchronize with your G-mail contacts and create different circles of important people. But the communication is still widely open, and not content driven as the communicator often wants it to be.

And so on…

None of these and others seems to completely fit the communicators and journalists needs and wants when int comes to media relations?

What would you say about a network for journalists and communicators to exchange info and experiences with each other on both terms? I’m talking about a service that allows communicators to find their most influential people on the web, add them to their contacts lists, invite them to a network where they can organize them and communicate with them exclusively. Not least – a tool that allows journalists to find, follow, and send requests to their sources? A network based on the community that has been existing for many years, but still have great potential to flourish with new web service technologies.

How do your media relations look like, when it comes to find, organize and communicate with your contacts?

Please – feel free to respond to some questions in this survey. It just take a minute of your time, and I will send you the summary later on.

Content Marketing: Think Like a Publisher, Act Like an Investor

Via Scoop.itPR 2.0
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Why a negative review may not be so bad after all

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There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it’s much more nuanced than that.
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Why Marketers Should Care About Content Curation

Via Scoop.itPR 2.0

Content curation is a topic actively discussed in B2B marketing circles. In this article as a perspective of search. But indeed important as a general content marketing/PR perspective as well. Because one big problem for PR communicators is lack of content, or lack of ability to create good content. And the other way around – a huge headache for journalists is irrelevant content from PR communicators, right. Could content curation solve some of these problems? Not far away from what media have done for many years to serve their readers with interesting stuff?
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What are the top 10 journalist needs and wants in relation to business and organizations?

What are the top 10 journalist needs and wants in relation to business and organizations? 2 answers on Quora

What are the top 10 journalist needs and wants in relation to business and organizations?