Google+ page vs Facebook page – the battle has just begun…


The first smoke has died down. But the war has just begun. Page vs Page. Facebook vs Google. Two Superpowers against each others.

In the first place these social networks giants was created for people to connect with people. Or “friends and family” as Facebook use to call it. With their “profiles” as a basis for the communication within the network.

Then the time came for the companies to engage with their target audience. With their “pages” as a basis for their communication. And I guess the battle has just begun.

As far as I can see and understand both of these giants have just ended up into a massive clash! Where the value proposition for their users (as companies, brands, and others) is very much the same.

Of course they both have advantages and disadvantages. The SiliconIndia says for an example:

The greatest benefit of branding products in Google plus will be the link up with search engine. The search engine will track the brands on Google plus pages easily and will bring them to the top list in the search engine. Just typing “+Google” will take the user directly to the company’s profile page.
Facebook has again got something that will affect their market. The like button of Facebook is similar to the +1 button on Google plus. The hangout button is simpler to use when compared to video chat in Facebook with Skype. Now Google plus also going corporate will be a tough completion to Facebook pages.

Well – as I said – the battle has just begun… and I’ll will follow this war with great interest.

Now – I’ve just created my own “Google+ page” and I’m looking forward to see yours, and follow your point of view in this matter. Mashable show you how to get started.

Sign up for a Google+ business page now!


Hey PR communicators and others. Do you’ve got a Facebook fan page for your business? And think that’s a great way to get in touch and interact with your audience?

Then you should create a business page for Google+. But hold it! Maybe you should wait for a while, until Google show you the green light.

Some companies like Ford just run into the field for action. They created a personal profile as a company brand. Exactly what business did in the good old Facebook era when pages didn’t exist.

Ford - one of the first business on Google+

Google is of course aware of this, and telling us not to.

Google+ Product manager, Christian Oestlien, says on his profil:

“We have been watching Google+ take shape over the last week and we’ve seen some really great companies get involved. But frankly we know our product as it stands is not optimally suited to their needs. In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!

How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.”

But also add that:

“If you represent a “non-user entity” (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches) you can sign up here:”

http://goo.gl/zq95C

One small paradox is that Christian Oestlien uses his personal profil for business matters like this… 🙂 It’s a mess, isn’t it?