Journalists are making a pilgrimage on the social web to “brand” themselves. Well, I know that expression might not be fair. But I talking about their efforts to make themselves visible and accessible. A place where they can publish their stories, meet their audience, get ideas for stories and a platform for research and collaborative work. The traditional blog was one of the first moves in this direction, and still is one of the most popular. Now days most of the (up to dated) journalists have their profiles on Twitter, Facebook, LinkedIn, Quora, and others, of more or less the same reason as mentioned.
Expressen Journalist Emanuel Karlsten's profesional Facebook page
The biggest of these players discovered their needs and wants and launched specific solutions for them. For an example we’ve got Journalists on Facebook, and Twitter for Newsrooms.
But what do they do in their own media? What happened to their byline’s? Status quo, right?
Expressen journalist Emanuel Karlsten's poor byline
Gary Love wrote in NewMediaJournalism.com on July 10, 2004:
“Bylines began to appear in newspapers in the 1920’s and 30’s to facilitate objectivity and accountability, but also allowed particular writers to achieve a certain level of celebrity. They are a central component in modern newspapers and have been a part of online news articles from the beginning.”
Gary says that bylines have four distinct functions in newspapers and online:
Regarding the “accountability” Gary says:
By placing the reporter’s name at the top on an article, it suggests a specific person wrote and takes credit for the content printed below it. That person bears the blame or approval for the article and can be contacted to issue clarifications or corrections. The inclusion of email addresses within the byline is a strong signal of a reporter taking accountability, giving readers direct access to the writer.
And he express this as a duty.
After looked in to 60 different news sites, his conclusion is that the vast majority simply replicate the format used in their print edition. Almost all had the name and publication, with many also including the position at the paper. Some tacked on the original date of the publication and a handfull enhanced the byline with an email. There was only example that included any further information (phone, copyright, web page, or original publication page).
This was seven years ago!! And the byline is still in status quo! Isn’t that totally incomprehensible?
If you check the word “byline” at Wikipedia, you got the same poor description.
The byline on a newspaper or magazine article gives the name, and often the position, of the writer of the article. Bylines are traditionally placed between the headline and the text of the article, although some magazines (notably Reader’s Digest) place bylines at the bottom of the page, to leave more room for graphical elements around the headline. A byline can also include a brief article summary, introducing the writer by name.
Jennifer Gaie Hellum, wrote the blog post – “Social media spring cleaning: 50 tasks (or 7 short lists) for maintaining your personal brand” – in “Brand me a journalist” earlier this year.
“When I talk to journalism students about managing their personal brands, they often are overwhelmed by the maintenance of their online profiles and portfolios. Students as well as working journalists are constantly producing new content and/or acquiring new skills that should be reflected in their online identities. Whether you do it weekly, monthly or seasonly, it’s important to have a routine for updating profiles, building networks, adding content and clarifying your brand.
So now that it’s officially spring, set aside time this week to do some personal branding spring cleaning. Start with one account and see how much has changed since you last updated your content. If you’re feeling ambitious and want to tackle one list each day, your digital footprint will be up to date in a week.”
I would like to take that advice one step further and ask you journalist to do “some personal branding cleaning” in your online media. Start with your byline’s. It might be one of the best spots to meet your audience, get ideas for stories and a platform for research and collaborative work”.
At last – don’t forget to tag your stories with the author and link to preferable profile into the code.
Sagar Kamdar, Product Manager Search recently wrote the post: “Highlighting content creators in search results”
where he says:
“Many of you create great content on the web, and we work hard to make that content discoverable on Google. Today, we will start highlighting the people creating this content in Google.com search results.”
And it works pretty much like this:
“To identify the author of an article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. A content page can be any piece of content with an author: a news article, blog post, short story… An author page is a page about a specific author, on the same domain as the content page.
A Google Profile is Google’s version of an author page. It’s how you present yourself to the web and to Google. Use your profile to manage the information—such as your bio, contact details, and links to other sites by or about you—that people see. When you link your Google Profile to your author pages (or to sites you write for), you’re telling Google that all of these pages represent you. If your content appears in search results, your photo (including a link to your Google Profile) can appear next to it. Content you’ve identified as yours will also be listed on the +1 tab of your Google Profile. To easily link to your Google Profile, add the Profile button to your site. “
Filed under: Editorial staffs, facebook, Google, journalistik, Media, New media, Newsroom, Paper and magazines, People, Social media, Social network, Twitter, web 2.0 | Tagged: article, brand, byline, facebook, Google, journalism, journalist, Media, newspaper, personal brand, profile | 3 Comments »